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One of the group’s core businesses today is Al Mansour Holding Company for Financial Investments which entered into its licensing agreement with Philip Morris in 1992 in response to a growing demand by Egyptian consumers for high quality packaged consumer goods. The brands under this remit today includes (Marlboro, Merit, Parliament, L&M, and NEXT.) The companies that comprise Al Mansour Holding distribute an extensive range of consumer goods to over 130,000 outlets nationwide, making it by far the largest distribution group in Egypt.
Al Mansour Holding purchased the Seclam dairy products processing plant and entered into the highly lucrative bottled water market establishing the Hayat-Siwa Bottling plant which bottles pure drinking water which is commercialized under the brand name Hayat.
Al Mansour Holding’s product portfolio includes the manufacturing, marketing and distribution of Philip Morris world-renowned tobacco brands, As well as a wide variety of own label consumer goods such as; Sunshine Tuna, Labanita and Belhana dairy products and Hayat Natural drinking water.
In 1998, Al Mansour Holding ventured into the food retail business by introducing a new supermarket chain by the name of Metro. In a relatively short period of time, the name became synonymous with high levels of service and customer satisfaction.Under the umbrella of Metro Market, Al Mansour Holding started the Kheir Zaman chain in 2006 which offers a variety or food products at affordable prices to satisfy the lower income segment of the consumers. Today, Metro and Kheir Zaman have become the largest food retail chain in the market, with a network of 84 outlets servicing seven different governorates nationwide.
Message from the Chairman
The Al Mansour Group has a mission and that is to make money, make it ethically and thus make a difference. We consistently strive to apply a set of core principles and values in the way we do business. As such, our primary focus has been to provide our stakeholders with our utmost commitment, transparency and integrity; therefore, we tend to abide by the rules of honesty, truthfulness, and consistency in all of our business transactions. Moreover, our commitment to our stakeholders always governs how we balance our work and life. World-class companies usually have cutting-edge technology, superior management systems, outstanding electronic systems, and database management, yet the core guiding force behind their success is their human capital – the people who make the decisions and who are responsible for taking actions in these organizations. One of the critical characteristics of our accomplishments is that our company carefully balances between the values, interests, goals and objectives of the organization, in addition to that of the individuals who work for us.
Our aim is to lead by example, especially in the area of responsible business conduct, by raising awareness of the Egyptian Business Community on the importance of Global Compact principles such as Human Rights, Labor Rights, Environment and the fight against corruption. Respecting these principles will ensure best practices today and a better future tomorrow. I commit to pursuing the implementation of these principles much further within our companies. In addition, I am committed to the pursuit of the achievement of the Millennium Development Goals (MDG’s) within the scope of our projects and activities. Al Mansour Group is committed to play a strong leadership role vis-à-vis the achievement of these goals both in Egypt and in the Middle East region.
When I look at global trends today, there is no doubt that sustainability is one of Al Mansour Group’s greatest opportunities to make a difference in the business community, among our customers, within our community and beyond.
Youssef L. Mansour
