Mansour Group aims to increase the awareness of Egyptians regarding the serious threats and hazards of pollution and its negative impact on the general environment, people’s health, and society at large. The Group is also committed to encouraging the Egyptian population to unite and contribute towards making Egypt clean – today, and for future generations.

 

The project has so far succeeded in launching a televised campaign comprising of three TV spots, each having a duration of 30 seconds. These were aired on Egyptian channels and some free to air satellite channels for a period of two years.

 

This campaign was funded and produced totally by the Mansour Group in collaboration with the Ministry of Environment, with the slogan “We All Love Egypt.” The main focus of this campaign was to promote a change in behaviors and basic mannerisms relating to the environment – i.e. cut down on littering, increase car maintenance to reduce smoke pollution, and become more aware of the environmental dangers of burning rice straw…etc.

 

As a show of commitment to the promotion of environmental preservation and the raising of awareness on climate change issues, the group’s Chairman signed the “Caring for Climate Change: The Business Leader Platform” during the Global Compact Summit in Geneva in 2007.