INTRODUCTION

Furthering Al Mansour Group’s reach within the consumer goods market, Al Mansour for Trading and Distribution Company, AMTDC, was inaugurated in 1993 as a distribution entity, providing Egyptian customers with quality brands.

SCALE

Distinctively, AMTDC is known for its broad reach relative to all other companies in the region. We cover a universe made up of 21,000 retailers, 200 Supermarkets, and 1,500 Wholesalers. Our wide wholesale network increments those numbers with indirect coverage of more than 150,000 retailers nationwide.

PARTNERSHIPS & PRODUCTS

In 1995, AMTDC we launched our SUNSHINE private label.

Sunshine first initiated our Canned Tuna brand – currently the leader of that market – and then rapidly expanded into several Canned Food variants: Mackerel, Sardine, Luncheon and Corned Beef.

With economic downturns in view, AMTDC promptly adapted to new market dynamics, we launched our second canned Tuna Private label – MARIO in 2009.

AMTDC also approached the Beverage market:

  1. Al Mansour own Bottled Water “HAYAT
  2. The distribution of the Local instant coffee brand “BONJORNO“. Noteworthy that the AMTDC robust distribution had a substantial effect on BONJORNO’s wide availability and is ahead of international coffee providers in the growing sachet-format in Egypt.
  3. REB BULL Energy Drink Affiliation in 2008. Red bull is renowned world-wide as a pioneer within this category, and AMTDC introduced it to the Egyptian market.
  4. Pocari Sweat Distributorship in 2009. As with Red Bull, this was a challenge – as functional beverages were quite unheard of in Egypt. AMTDC decided to break this new ground hand-in hand with the Japanese health drink Brand.

On the other hand AMTDC had lately assumed its first affiliation in the NON-Food consumer goods market through the distribution of L’OREAL, the French well venerated organization, personal care products’ range.