INTRODUCTION

Furthering Al Mansour Group’s reach within the consumer goods market, Al Mansour for Trading and Distribution Company, AMTDC, was inaugurated in 1993 as a distribution entity, providing Egyptian customers with quality brands. 

 

SCALE

Distinctively, AMTDC is known for its broad reach relative to all other companies in the region. We cover a universe made up of 21,000 retailers, 200 Supermarkets, and 1,500 Wholesalers. Our wide wholesale network increments those numbers with indirect coverage of more than 150,000 retailers nationwide.

 

PARTNERSHIPS & PRODUCTS

In 1995, AMTDC we launched our SUNSHINE private label.

 

Sunshine first initiated our Canned Tuna brand – currently the leader of that market – and then rapidly expanded into several Canned Food variants: Mackerel, Sardine, Luncheon and Corned Beef.

 

With economic downturns in view, AMTDC promptly adapted to new market dynamics, we launched our second canned Tuna Private label – MARIO in 2009.

 

AMTDC also approached the Beverage market:

 

  1. Al Mansour own Bottled Water “HAYAT
  2. The distribution of the Local instant coffee brand “BONJORNO“. Noteworthy that the AMTDC robust distribution had a substantial effect on BONJORNO’s wide availability and is ahead of international coffee providers in the growing sachet-format in Egypt.
  3. RED BULL Energy Drink Affiliation in 2008. Red bull is renowned world-wide as a pioneer within this category, and AMTDC introduced it to the Egyptian market.
  4. Since 2014 we acquired the sole distribution for HENKEL beauty care products in outlets outside the pharmacy universe.

 

On the other hand AMTDC non-food sector had lately assumed its first affiliation in the NON-Food consumer goods market through the distribution of L’OREAL personal care products’ range, it is also worth noting that their sales volume exceeded EGP +150 million per annum.

 

AMTDC also ventured into the Frozen Food market with their own brand of Sunshine Frozen Fish and Shrimps, in addition to launching this year our own brand of Sunshine Frozen Vegetables.