All of our distribution is handled by Al Mansour for Trading & Distribution Company, which was inaugurated in 1993 with the aim of providing quality brands to Egyptian customers. Our distribution network is a core strength of our business, allowing us to distribute our range of products, both manufactured and licensed, to over 30,000 retailers, 200 supermarkets, and more than 1,500 wholesalers, providing us with an incremental reach extending to over 150,000 retailers nationwide.

In addition to our reach in tobacco distribution, we further our reach within the consumer goods market through Al Mansour for Trading & Distribution Company’s food distribution division (AMTDC). Our distribution network is a core strength of our business, allowing us to distribute our range of products, both manufactured and licensed, to over 30,000 retailers, all major supermarket chains, and more than 1,500 wholesalers who further extend our reach to over 150,000 retailers nationwide.

Al Mansour has a diversified portfolio in the ambient FMCG division. We launched our own brand, “Sunshine,” in 1995 and are leaders in canned fish. In 2010, we added frozen fish and shrimps, followed by frozen vegetables in 2017, frozen meat in 2019, and frozen potatoes in 2020. In 2004, Mansour partnered with Bonjorno, the local coffee brand acquired by Nestlé, to distribute Bonjorno. Bonjorno is now the leading coffee provider in the local sachet-format coffee market. In 2008, partnering with Red Bull, Al Mansour introduced the energy drink to Egypt. It has yielded triple-digit growth rates, and with an 85% market share, it is the dominant energy drink in Egypt.

Expanding our business scope in non-food consumer goods, Al Mansour started a business relationship with L’Oréal in 2010, adding their extensive range of top-quality personal care products to our growing range of globally recognized brands. In 2017, we started a partnership with Ferrero and became the exclusive distributors for the Italian chocolate and confectionary giant.

Since 2018, Al Mansour has been the sole distributor for “Marico for Consumer Care,” the Indian leader of hair and skincare. In Egypt, Marico sells their male grooming hair gel and cream products, such as HairCode Fiancée and Parachute Gold. Marico also owns a manufacturing facility in Al Salehya Industrial Zone, Maadi, Egypt. Marico invested in a huge factory constructed in Sadat City to manufacture products sold in Egypt and act as a sourcing hub for products exported to North and Middle Africa.

In 2021, Al Mansour established a distribution agreement with Dabur Egypt, a multinational Indian Hair and Personal Care company specializing in herbal products such as AMLA Hair Oils, VATIKA Hair Oils, Creams, and Shampoos. These dynamic additions are valuable contributors to our steady growth.