About us/Our values
Profit with purpose.
Our mission, the values that guide every decision, and a message from our Chairman.
Message from the Chairman
The Mansour Group mission: profit with purpose
At the Mansour Group, we believe success is measured not just in financial returns, but in the ethical way we achieve them and the lasting difference we make. Our core principles (commitment, transparency and integrity) guide every decision, ensuring we honour our stakeholders through honesty, consistency and accountability. We recognise that while world-class technology and systems drive efficiency, it is our people (their values, ingenuity and dedication) that truly define our legacy. By harmonising organisational goals with the aspirations of our team, we foster a culture where business excellence and human flourishing thrive together.
Leading by example
We champion responsible business practices that elevate Egypt’s private sector. We actively promote the UN Global Compact principles (advancing human rights, fair labour, environmental stewardship and anti-corruption) to ensure today’s progress safeguards tomorrow’s future. Our commitment extends to the Sustainable Development Goals (SDGs), where we leverage our local and global operations to drive meaningful impact.
Sustainability as opportunity
In an era of rapid change, we see sustainability not as an obligation, but as an opportunity to innovate, inspire and lead. From empowering communities to pioneering green energy solutions, we are committed to creating value that resonates far beyond balance sheets. Together with our stakeholders, we are building a legacy where profit and purpose unite, for the enduring prosperity of Egypt and the world.
Youssef L. MansourChairman, Mansour Group
Success is measured not just in financial returns, but in the ethical way we achieve them and the lasting difference we make.
Youssef L. Mansour, Chairman
Mission statement
What we do, and how we do it
Mansour Manufacturing & Distribution Group is dedicated to manufacturing, marketing and distributing high-quality branded consumer products that meet the needs of a wide variety of consumers and complement their lifestyles.
We achieve this by ensuring our diverse and talented teams make decisions based on sound information and execute using updated and effective processes. We reward our people fairly for their achievements and will continue to play an active role in advancing the welfare of our community.
Our future is inspired by the legacy of our founder, his compassion for his employees, and his drive for excellence, achievement and progress.
Our corporate values.
01
Customer satisfaction
Our first and foremost responsibility is to satisfy our customers. We will focus our efforts on offering them high-quality brands and services, which provide good value for their money, and this will be the driving force influencing our decisions.
02
Our people
Our people are the building blocks of our success. We will develop a highly skilled, motivated and diverse team through rigorous selection, continuous development and fair opportunities for advancement, an improved quality of life, and the chance to seize opportunities leading to personal and organisational triumph.
03
Integrity
We will maintain the highest standards of ethics and integrity in all our dealings, and work hard to maintain honest and open relationships based on mutual trust. We will honour all commitments, internal and external, whether verbal or written.
04
Quality in achievement
We will focus not only on achievements but also on the process that leads to them, with the highest possible standard of quality. Through continuous improvement and collective effort, we will become first or second in every market in which we compete.
05
Profitability & efficiency
Our profitability will determine our ability to grow. In our efforts to excel, we will optimise the use of our resources and keep waste to a minimum.
06
Innovation & creativity
We encourage initiatives based on creativity and the innovations that will make us better at what we do. We will be flexible in our approach to work and allow for the brilliant exceptions that flourish in an environment of calculated risk.
07
Mutual benefit
We will conduct business in a fashion that benefits our company and all its stakeholders. Where collective benefits exist, we will work to promote them in a way that ensures they are maintained for the long term.
We will not sacrifice future growth for immediate gains.