KHEIR ZAMAN

The Mansour Manufacturing & Distribution Group introduced the Kheir Zaman chain in 2006, designed to cater to lower-income consumers by offering a wide range of affordable food products for everyday needs. Over the years, Kheir Zaman has expanded significantly, and today the chain operates 184 outlets across Egypt, with plans for further growth in the future. The chain's innovative approach, centered on cost competitiveness, has given it a strong edge in the market.

In 2018, Kheir Zaman launched its hard discount stores, offering essential goods at deeply reduced prices without compromising the quality standards customers expect. With a footprint of 250–350 square meters designed to minimize operating costs, each outlet stocks local products focused on essentials, meeting up to 90% of consumers' daily needs, all at competitive prices. To further enhance affordability, the chain has developed its own private-label food products, currently fulfilling 10% of household needs, with plans to reach 80% within five years.

The hard discount model has proven highly successful, driving rapid expansion from 56 outlets by the end of 2017 to 88 outlets by 2020, and to 184 outlets today. This growth reflects Kheir Zaman's commitment to providing accessible, high-quality goods to budget-conscious consumers across Egypt. With continued innovation and expansion, the chain is well-positioned to strengthen its role as a leading retail option for affordable daily essentials.