Our tobacco distribution is handled by Al Mansour International Distribution Company (AMIDC). At its launch, AMIDC had 40 employees, but today it employs more than 800. In the two decades since its inception in 1991, AMIDC has grown its market share from 3.5% to almost 25% in 2014.

In July 2014, Al Mansour partnered with the Imperial Tobacco Group to distribute Davidoff cigarettes and ITG’s top-selling loose tobacco brand, Golden Virginia. By the end of that year, Egypt ranked among the top 30 markets in Davidoff sales. By the end of 2017, Davidoff had made the top 15 markets and was second in sales growth worldwide. 

In 2016, AMIDC also launched its Molasses division and acquired the distribution rights for Assal Molasses from France.

In 2017, AMIDC launched two of its own cigarette brands, TIME and Target. TIME is produced in the Tobacco-Free Zone factory in Amreya, while Target is produced through a cooperation agreement between AMIDC and the Eastern Tobacco Company. Today, these brands have gained more than 6% market share.

In 2020, AMIDC entered into a distribution agreement with BIC to distribute and sell BIC lighters, benefitting from our extensive tobacco distribution network.

In 2021, AMIDC partnered with Fine, one of the world’s leading public health companies, which specializes in the manufacture of sterilized tissue products and diapers.

In 2022, AMIDC launched its third cigarette brand, TIME Select. In 2023, it entered into a distribution agreement with Relx for e-cigarettes and in the Heated Tobacco market with the brand ISMOD heat not burn devices and Buddz heated tobacco products.