Al Mansour Holdings | Timeline

1992
Pics 8

philip morris

Al Mansour Holding Company for Financial Investments entered into a licensing agreement with Philip Morris in 1992 in response to a growing demand by Egyptian consumers for high-quality packaged consumer goods.

trading 2

sunshine

Al Mansour has a diversified portfolio in the ambient FMCG division, and started its own brand “Sunshine”. Making them leaders in canned fish, e.g. Tuna, Sardines, and Mackerel.

1995
1998
metro 5

metro market

Al Mansour Holding ventured into the food retail business by introducing a new supermarket chain by the name of Metro. In a relatively short period of time, the name became synonymous with high levels of service and customer satisfaction.

ups truck logo 10

Mansour courier service

Al Mansour Holding established the Mansour Courier Service company the sole authorized service contractor for UPS in Egypt.

1998
1998
seclam 5

seclam

Al Mansour Holding purchased the Seclam dairy products processing plant under the brand name Labanita,

tobacco free zone factory 11

Free zone factory

Al Mansour Holding established the Mansour Tobacco Free Zone factory to produce its own brands and third party brands, in Alexandria, Egypt.

2000
2000
hayat gallery 5

hayat

Al Mansour entered into the highly lucrative bottled water market establishing the Hayat-Siwa Bottling plant which bottles pure drinking water which is commercialized under the brand name Hayat.

bonjorno

Al Mansour Holding started marketing and distribution of Bonjorno, the local coffee brand, that became the leading coffee-sachet in Egypt; and was acquired by Nestlé in 2017.

2005
2006
Mansour 1 of 1 2 Small

kheir zaman

Al Mansour Holding started the Kheir Zaman chain which offers a variety or food products at affordable prices to satisfy the lower income segment of the consumers.

red bull

Partnering with Red Bull in 2008, Al Mansour found an opportunity to bring the energy drink to Egypt.

2008
2010
trading 4

frozen foods

Al Mansour Holding added its own private label Frozen Division with Sunshine frozen fish and shrimps.

non-food consumer goods

Al Mansour Holding expanded its business scope in non-food consumer goods, Al Mansour started a business relationship with L’Oréal.

2010
2014

Imperial tobacco

Al Mansour Holding entered into an agreement with Imperial Tobacco for the distribution of Davidoff and Golden Virginia.

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fresh food market

Al Mansour Holding launched Fresh Food Market an up-scale gourmet supermarket, which sources premium ingredients and products from all over the world.

2014
2017
trading 4

sunshine frozen vegtables

Al Mansour Holding introduced its own label Sunshine in frozen vegetables.

tobacco free zone factory 10

Time u0026amp; Target

In 2017, AMIDC launched two of its own brands of cigarettes under the names TIME, produced in the Tobacco-Free Zone factory, and Target, produced through a cooperation agreement with Eastern Tobacco Company.

2017
2017
Ferrero Rocher

FERRERO

Al Mansour Holding started a partnership with Ferrero and is now the exclusive distributor for the Italian chocolate and confectionary giant.

MARICO

Mansour has been the Sole Distributor for “Marico for Consumer Care”, the Indian leader of hair u0026amp; skin care. in Egypt

2018
2019

FROZEN MEAT

Al Mansour Holding added frozen meat to the portfolio.

BRITISH AMERICAN TOBACCO

Al Mansour entered into an additional agreement with British American Tobacco to exclusively distribute their extensive range of tobacco products.

2019
2019

BIC LIGHTERS

Al Mansour acquired distribution rights to distribute BIC Lighters.

SUNSHINE FROZEN POTATOES

Al Mansour Holding launched its own private label Sunshine – frozen potatoes.

2020
2021
Dabur

Dabur Egypt

Al Mansour established a distribution agreement with Dabur Egypt, a multinational Indian Hair and Personal Care company specializing in herbal products.

Fine

FINE

AMIDC partnered with Fine, one of the world’s leading public health companies, which specializes in the manufacture of sterilized tissue products and diapers.

2021
2022

Time select

AMIDC launched its third cigarette brand, TIME Select.

RELX

Relx e-cigarettes

AMIDC entered into a distribution agreement with Relx for e-cigarettes.

2023
2023
Ismod

Ismod

AMIDC entered the Heated Tobacco market with the brand ISMOD Heat Not Burn devices and Buddz heated tobacco products.