Food production offers vast investment opportunities for companies seeking growth and diversification in Egypt. For Mansour Manufacturing & Distribution Group, this sector was a strategic expansion following its successful entry into retail with Metro supermarkets. Recognizing the long-term potential of dairy products, the company acquired the 33,000 sqm SECLAM Dairy facility in Alexandria in 1998—the first industrial dairy plant in the Middle East and one of Egypt’s largest to date, specializing in premium traditional dairy goods.

To ensure world-class production, MMD brought in international experts and experienced management, enhancing the skills of 450 employees through advanced training while modernizing facilities to meet global hygiene and quality standards. Within its first year, SECLAM installed two cutting-edge production lines and launched YES!, Egypt’s first juice brand in PET bottles with sports caps. By June 2001, Seclam reintroduced pasteurized milk under the Labanita brand—reviving a product that had nearly vanished from the market. This was followed by a full range of Labanita dairy products, including yogurt, Rayeb fermented milk, drinkable yogurt, and processed cheese. To serve budget-conscious consumers, SECLAM introduced the Belhana dairy line, offering affordable milk, plain yogurt, and spreadable cheese, alongside ghee under the “Alexandria” brand. All products adhere to strict international certifications, including ISO 22000, 9001, 45001, 14001, and FSSC 22000, guaranteeing superior quality and safety.

Through Al Mansour Dairy & Food Company (SECLAM), the company now supplies high-quality dairy products across Egypt and over 30 global markets. In 2024, SECLAM celebrated 75 years of operation and 25 years under Mansour Group ownership, marking decades of innovation, facility upgrades, and advanced testing laboratories. Continuing its growth trajectory, SECLAM expanded in 2025 with a new frozen fruits and vegetables facility, catering to rising international demand.

Today, YES!, Labanita, and Belhana remain consumer favorites, cementing SECLAM’s reputation as a market leader. MMD’s vision is to establish SECLAM as Egypt’s top provider of premium, affordable food products, consistently surpassing customer expectations through innovation, quality, and unwavering commitment to excellence.