Food production presents enormous investment opportunities to companies looking for diversification and expansion within Egypt. For Al Mansour Holding, this was a convenient territory, particularly after its successful entry into the supermarket business with Metro.

Dairy products, in particular, showed great potential for sustainable sales growth. In 1998, Al Mansour Holding acquired the 33,000 square-meter Seclam Dairy facility in Alexandria from the government. The plant is the first such one in the Middle East and remains one of Egypt’s largest to date, with a product portfolio encompassing exquisite traditional dairy goods.

Employing international experts and an experienced management team, Al Mansour Holding has upgraded the skills of the company’s existing 450 staff members, capitalizing on their considerable experience while providing them with the technical know-how and optimal working conditions to unlock their full potential. A full-scale renovation of the existing facilities has taken place, and production standards have been upgraded to meet international hygiene and quality parameters.

During the first year alone, Seclam installed two state-of-the-art production lines. The company then launched YES!, a juice brand with a sports cap in a PET bottle, which was the first of its kind in Egypt. In June 2001, Seclam launched the Labanita brand of pasteurized milk packed in bottles.

Seclam took the initiative of re-launching pasteurized milk, which had almost disappeared from the Egyptian market. Then came the Labanita range of yogurt, Rayeb fermented milk, drinkable yogurt, and processed cheese. Seclam also introduced the Belhana Dairy brand to cater to the lower-income segments. Belhana’s portfolio includes milk, plain yogurt, and spreadable processed cheese. Additionally, we produce ghee under the trade name “Alexandria.” These products carry comprehensive ISO certifications, including ISO 22000:2018, ISO 9001:2015, ISO 45000:2018, ISO 14000:2015, and FSSC 22000V.5.1.

YES!, Labanita, and Belhana became instant hits with Egyptian consumers, creating a remarkable success story.

Al Mansour Holding aims to make SECLAM the primary provider of an entire range of top-quality food products at an affordable price structure, exceeding customer needs and aspirations.