Al Mansour for Trading & Distribution (AMTDC) was established in 1993 with the mission of delivering high-quality brands to Egyptian consumers. In 1995, we introduced our own brand, SUNSHINE, specializing in canned fish products like tuna, sardines, and mackerel. Over the years, we expanded our portfolio with additional brands such as Xpress, Mario, and Blanco, catering to diverse consumer segments. Today, Al Mansour is the leading tuna distributor in Egypt and is expanding its footprint across Africa.

Our growth has been fueled by strategic partnerships. In 2004, we collaborated with Bonjorno, a local coffee brand later acquired by Nestlé, and in 2008, we partnered with Red Bull, introducing the energy drink to Egypt, where it now holds an 85% market share. The year 2010 marked our entry into the non-food sector through a distribution agreement with L’Oréal, the world’s largest cosmetics company. Since then, we’ve expanded our personal care portfolio with leading Indian brands like Marico, Dabur, Vini, and Cybel.

In 2017, we became the exclusive distributor for Ferrero, the renowned Italian chocolate and confectionery brand. The following years saw further diversification—2019 marked our entry into frozen meat trading, which evolved into a full B2B commodities division by 2024, dealing in meat, coffee beans, and other essential goods. That same year, we launched the Mansour Logistics Division, a dedicated freight forwarding entity to enhance supply chain efficiency.

Our distribution network is a cornerstone of our success, enabling us to supply products to over 30,000 retailers, 200 supermarkets, and 1,500 wholesalers, extending our reach to more than 150,000 retailers nationwide. Beyond tobacco, our food distribution division (AMTDC) has grown significantly, adding frozen fish (2010), vegetables (2017), meat (2019), and potatoes (2020) to our offerings. Bonjorno remains the leader in sachet coffee, while our partnership with Marico—which operates a manufacturing facility in Egypt—has strengthened our presence in hair and skincare.

In 2021, we partnered with Dabur Egypt, a global herbal care leader, distributing products like Amla Hair Oil and Vatika Shampoos. These strategic expansions reflect our commitment to growth, innovation, and delivering value to our partners and customers. At AMTDC, our success is built on three pillars: our partners, our people, and our infrastructure. We remain dedicated to excellence while upholding our core values and guiding principles.