Retail/Kheir Zaman
Hard-discount retail
Kheir
Zaman
Affordable everyday essentials in 184 outlets across Egypt.
About Kheir Zaman
Built to make everyday essentials affordable.
The group introduced Kheir Zaman in 2006 for lower-income consumers, offering a wide range of affordable food products for everyday needs. Its focus on cost competitiveness gives it a strong edge, and today the chain operates 184 outlets across Egypt.
In 2018 Kheir Zaman launched its hard-discount stores: compact 250–350 m² outlets designed to minimise operating costs, stocking local essentials that meet up to 90% of daily needs at competitive prices. Its own private-label foods already meet 10% of household needs, with a goal of 80% within five years.
Outlets
184
across Egypt
Daily needs
90%
covered in store
Store size
250–350
m² per outlet
Since
2006
budget-friendly stores
Hard discount, done right.
Everyday essentials
Local products focused on essentials, meeting up to 90% of daily needs at competitive prices.
Beni Suef
One of 184 outlets
Private label
Own-label foods meet 10% of household needs today, with a goal of 80% within five years.
Cost-smart stores
Compact outlets designed to keep operating costs, and prices, low.
Growth
56 outlets · 201788 outlets · 2020184 outlets · today
Rapid expansion since the hard-discount model launched in 2018.
Milestones
2006
Kheir Zaman is launched for budget-conscious consumers.
2017
56 outlets by year end.
2018
The hard-discount store format is launched.
2020
88 outlets.
Today
184 outlets across Egypt.
